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Meet ABL Digital Media
We are obsessed with making digital marketing fair, fun, simple and transparent.
We are a client-centric agency born out of the passion and vision of its people.
After many years spent working in the digital marketing industry,
Loan, our founder and her team saw a need for change – a need for fairness, transparency, and simplicity in an industry often overshadowed by complexity and ambiguity.
With a wealth of collective experience, you will be guided by experts who have navigated the digital landscape successfully for years.
This deep experience provides a higher level of insight which is paving the way for sustainable success.
Our clients and people truly thrive in this mutually trustworthy environment.
Our Story
"After years spent in the industry, I wanted to create an agency that radiates passion, energy, kindness and creativity. Values that are deeply connected to what the team and I believe in and what we feel people and the world need right now.
At ABL Digital Media, we are all about ROI-driven creativity. Sure, having the smarts and utilising effectively the innovative tools and programs available today like generative AI is what we do on an everyday basis, but we trust that human connection, a positive outlook and a can-do attitude are essentials to achieving success.”
Loan Morris - Founder & CEO
Our values
At the heart of ABL Digital Media are fundamental values that guide everything we do.
These include passion, energy, kindness and creativity and they're not just buzzwords but our way of life.
PASSION - It is the fuel that drives us. Passion for growth, always pushing forward and striving for excellence.
ENERGY - We bring a burst of energy and enthusiasm to every project we tackle.
KINDNESS - Kindness is the foundation of everything we do at ABL Digital Media. We believe that treating each other and our clients with respect and empathy is one of the keys to building strong and lasting relationships.
CREATIVITY - Creativity is our lifeblood. Using our creativity, we rise to challenges and create engaging campaigns that drive results.
Meet The Team
Founder & CEO
Loan
Loan moved to Sydney in 2006 after discovering Australia whilst on a business trip. During her 17 years spent there, she managed advertising sales teams for one of Australia’s leading Broadcast and On-demand audio companies and headed up the growth strategy and commercial operations of Sydney's leading independent media agency.
With global experience and a passion for helping businesses grow, Loan brings an innovative people-focused approach, advocating for diversity and equality and inclusive workplace culture.
Since 2022, Loan has returned to her hometown in the south of France, where she is now based.
Client Services Director
Rena
Rena is not just an expert in digital sales and marketing but also a strategic powerhouse! She’s able to deliver comprehensive marketing strategies and execute complex digital media campaigns aligned with her clients’ objectives and goals.
Digital Media Manager
Kristy
Kristy is our optimist resident with over 7 years of experience of which 6 were spent in agency land. Her journey in marketing began in media sales support and quickly transitioned into digital campaign management.
Social Media Manager
Morgane
With 10 years of experience in Marketing, Project Management, and Communication within the Luxury and Cosmetics sectors, Morgane is a social media expert who has navigated both multinationals and SMEs’ landscapes.
EDM Specialist
Suzanne
A CRM and EDM specialist, Suzanne has a solid background thanks to a few years spent working across diverse industries and combines rigour and quality in all her projects.
Analytics & Reporting Specialist
Hem
With more than 7 years of Analytics and Data experience, Hem lives and breathes our values and is always willing to lend a helping hand with anything related to our clients' tracking and data issues.