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"The performance of our campaign in Europe has exceeded our expectations!
Thank you very much for all your hard work. It seems that our collaboration has been most effective, which is not only pleasing but also encouraging for the future."
Julie Pesnel, Digital Coordinator & DTC Sales
The Challenge
SHI Europe wanted to improve direct sales and turnover on the European market while maintaining a stable ROI. The challenge was to adapt the strategies of the three advertising accounts to the different target countries.
The Solution
Following a complete analysis of the accounts and sales, we were able to create an account structure that optimised product feeds and sales to consumer searches on Google.
The Results
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+ 43% increase in sales and 55% higher ROI than in the previous period for FCS UK
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Softech account was completely rebuilt and sales up 139% and ROI up 159% on the previous period
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16% drop in investments and 3% rise in sales on the FCS EU account
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+ 4,52% increase in the overall average basket compared with the previous period
"The performance of our campaign in Europe has exceeded our expectations!
Thank you very much for all your hard work.
It seems that our collaboration has been most effective, which is not only pleasing but also encouraging for the future."
Julie Pesnel, Digital Coordinator & DTC Sales